Deliver engaging product experiences across channels
ADAM Product Content Management helps global organizations provide engaging, personalized and consistent product experiences. Enrich product data to showcase related product accessories, similar products or special product bundles across digital and offline channels. Product managers, creatives, brand managers and marketers can use automated workflows to accelerate product launches or extensions, and streamline content creation, review, translation and publication.
Control Global Product Data
Unify global and localized product data from ERP, PLM PIM and other systems in one centralized solution. This includes text descriptions, SKUs, pricing, currencies, weights, measures and more.
Create and Manage Product Relationships
Build product bundles, collections and relations, and manage product inheritances. Connect products to associated rich media assets to create and enhance product experiences.
Omnichannel Content Distribution
Promote products across channels and update product information in real time. Ensure only accurate, brand approved content is published by retailers, distributors, ecommerce sites and other partners.