The ADAM Software Blog

ADAM CEO Will Discuss Four Marketing Megatrends at Sync! 2015

Regular readers of this blog will know that many of my posts here have discussed various aspects of four major trends that have been shaping the marketing landscape for the past several years. The Vital Importance of Customer Experience – The proliferation of communication devices and channels, and the abundance of information that’s easily … [Read more...]

The High Cost of Poor Customer Experience

poor customer experience

For the past couple of years, one of the main themes of my posts here has been the growing importance of providing both existing customers and potential buyers great interaction experiences. I’ve also written frequently about the vital role that rich media content plays in delivering those experiences. Accenture recently published research … [Read more...]

The CIO-CMO Omnichannel Crossroads

Crossroads

The nature and quality of the relationship between chief information officers (CIOs) and chief marketing officers (CMOs) has been a hot research topic for the past several years. For example, the Chief Marketing Officer Council published a significant report on the topic in 2010. In that study, the CMO Council found that CIOs and CMOs largely … [Read more...]

Coming Soon – ADAM Sync! 2015

ADAM Sync

For the past several years, ADAM has hosted an annual conference that is designed to showcase how large enterprises are leveraging technology and best practices to drive improved marketing performance and enhance the quality of customer experiences. Over the years, our conference has grown significantly, and we’re excited to say that ADAM Sync! … [Read more...]

Improved Customer Insights and Integration are Top Priorities for Enterprise Marketers

Integration

Developing a deeper understanding of potential customers and integrating marketing activities will top the list of priorities for enterprise marketers in2015, according to a recent survey by Marin Software. The survey was fielded in the fourth quarter of 2014 and included more than 300 digital marketers based in the United States and the United … [Read more...]

How DAM Supports Multilingual Marketing

Willy Brandt, the former chancellor of West Germany, once said, “If I am selling to you, I will speak English, but if you are selling to me, dann müssen sie Deutsch sprechen.” This simple statement by Herr Brandt captures the importance of providing marketing content in multiple languages. Research has also demonstrated why multilingual … [Read more...]

Interactive Content Drives Improved Marketing

Interactive Content

Most marketers agree that content marketing has become a core marketing strategy for most enterprises. It’s also now clear that the use of content marketing is continuing to grow, as illustrated by the following findings from the latest annual content marketing survey by the Content Marketing Institute and MarketingProfs: 93% of survey … [Read more...]

Why DAM Has Become a Key “Business Technology” System

Information Technology versus Business Technology Forrester

Enterprises across all industries must create interactive, lasting engagement with customers and prospects in order to win in today’s competitive environment. The need to deliver exceptional customer experiences is requiring enterprises to change every part of their business operations. Companies are shifting technology investments from … [Read more...]