The ADAM Software Blog

The Continuing Importance of DAM Basics


Since their introduction in the early 1990’s, digital asset management software solutions have provided a centralized repository for rich content assets, together with several other “library” functions for managing those assets. At ADAM, we have argued that these “library” capabilities are no longer sufficient to meet the needs of today’s … [Read more...]

Forrester Consulting on Content Management Challenges and DAM

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ADAM recently commissioned Forrester Consulting (a unit of Forrester Research) to evaluate the content management challenges that large enterprises are facing and examine how they are using digital asset management processes and technologies to address those challenges. For this evaluation, Forrester Consulting drew on earlier Forrester research … [Read more...]

Five Steps to More Effective Digital Marketing Operations

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It’s widely recognized that providing outstanding experiences to customers and prospects has become essential for competitive success and that digital interactions now play a critical role in customer experience delivery. It’s also clear that today’s customers are more demanding than ever. They expect to be able to find the information they want, … [Read more...]

The Keys to Digital Marketing Success

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As digital communications have become an integral part of the everyday lives of both consumers and business buyers, digital marketing tactics and programs have become an increasingly important part of the overall marketing mix. Most large enterprises have been engaged in digital marketing for several years, but the rapid proliferation of marketing … [Read more...]

It’s Time to Eliminate Marketing Silos


The term silo usually has negative connotations in the world of business. It’s typically used to describe a business department or other functional unit that operates independently and does not communicate or share common goals with other functional units of the enterprise. The term has also been applied to data or information and to technology … [Read more...]

Is Your Marketing Ready for Micro-Moments?

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Over the past several years, the number of marketing-related technologies has increased dramatically, and it’s undeniable that marketing and technology are now deeply entwined in most large organizations. However, astute marketers recognize that the foundation of all effective marketing is still a deep understanding of the needs, expectations, and … [Read more...]

Key Takeaways From Mary Meeker’s Internet Trends 2015 Report

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For the past 20 years, Mary Meeker, now an executive with Kleiner Perkins Caufield & Byers, has produced an “Internet trends report” that has become one of the most highly-anticipated and widely- distributed reports regarding the major trends in global Internet usage and growth. The report is typically presented as a large slide deck, and … [Read more...]

Stopping Brand Pollution and Go-to-Market Chaos

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ADAM’s recent Sync! 2015 conferences brought together an impressive group of experts who shared their insights on a range of topics that are important to marketing in large global enterprises. In addition to great keynote addresses, each conference included presentations regarding the evolving role of digital asset management solutions in the … [Read more...]

More Evidence on the State of the CIO-CMO Relationship

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In an earlier post, I observed that the nature and quality of the relationship between chief information officers (CIOs) and chief marketing officers (CMOs) – and by extension, between IT and marketing departments – has been a major topic of interest and research for the past several years. Earlier this year, executive search and BPO firm Harvey … [Read more...]