The ADAM Software Blog

The State of Customer Relationship Management in B2B Companies


During the fourth quarter of 2014 and the first quarter of 2015, Gleanster Research (in collaboration with Act-On Software) surveyed marketing professionals in 750 mid-sized business-to-business companies regarding the role of marketing in managing customer relationships across the entire customer lifecycle. Perhaps the most significant … [Read more...]

The State of B2B Customer Experience


Over the past few years, a growing number of enterprise marketers have recognized that delivering outstanding customer experiences has become paramount to business success. Much of the conversation about customer experience has focused on B2C companies and consumers, but providing great customer experiences is equally important for B2B enterprises. … [Read more...]

How Enterprise Marketers See the Future


A recent research study conducted by The Economist Intelligence Unit (EIU) provides revealing insights regarding how senior marketing leaders around the world see the future of marketing. The rise of the marketer:  Driving engagement, experience, and revenue is based on survey responses from 478 senior marketing executives from North America, … [Read more...]

How to Effectively Manage Operational Marketing Data

Operational Marketing Data

As both consumers and business people increasingly use digital devices and online channels to access information, make purchases, and interact via social networks, the volume of data regarding these activities grows exponentially. Many marketing thought leaders believe that this big data constitutes a treasure trove of information about customers … [Read more...]

ADAM CEO Will Discuss Four Marketing Megatrends at Sync! 2015

Regular readers of this blog will know that many of my posts here have discussed various aspects of four major trends that have been shaping the marketing landscape for the past several years. The Vital Importance of Customer Experience – The proliferation of communication devices and channels, and the abundance of information that’s easily … [Read more...]

The High Cost of Poor Customer Experience

poor customer experience

For the past couple of years, one of the main themes of my posts here has been the growing importance of providing both existing customers and potential buyers great interaction experiences. I’ve also written frequently about the vital role that rich media content plays in delivering those experiences. Accenture recently published research … [Read more...]

The CIO-CMO Omnichannel Crossroads


The nature and quality of the relationship between chief information officers (CIOs) and chief marketing officers (CMOs) has been a hot research topic for the past several years. For example, the Chief Marketing Officer Council published a significant report on the topic in 2010. In that study, the CMO Council found that CIOs and CMOs largely … [Read more...]

Coming Soon – ADAM Sync! 2015


For the past several years, ADAM has hosted an annual conference that is designed to showcase how large enterprises are leveraging technology and best practices to drive improved marketing performance and enhance the quality of customer experiences. Over the years, our conference has grown significantly, and we’re excited to say that ADAM Sync! … [Read more...]