The ADAM Software Blog

Stopping Brand Pollution and Go-to-Market Chaos

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ADAM’s recent Sync! 2015 conferences brought together an impressive group of experts who shared their insights on a range of topics that are important to marketing in large global enterprises. In addition to great keynote addresses, each conference included presentations regarding the evolving role of digital asset management solutions in the … [Read more...]

More Evidence on the State of the CIO-CMO Relationship

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In an earlier post, I observed that the nature and quality of the relationship between chief information officers (CIOs) and chief marketing officers (CMOs) – and by extension, between IT and marketing departments – has been a major topic of interest and research for the past several years. Earlier this year, executive search and BPO firm Harvey … [Read more...]

Why It’s Time to “Rethink” DAM

rethinking DAM

It’s no longer debatable that today’s consumers and business buyers are expecting, if not demanding, that companies provide compelling and engaging experiences. In fact, customer experience is rapidly becoming the primary driver of differentiation and competitive advantage. Last year, research by Gartner found that 89% of companies expect to … [Read more...]

Seven Steps to Improve the CIO-CMO Partnership

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ADAM recently hosted a webinar based on a research study conducted by EPAM Systems in partnership with CIO magazine and The CMO Club. The goal of the research was to better understand how CIOs and CMOs are actually working together and where challenges in the relationship still exist. The webinar was presented by Kevin Labick, Co-Head of Digital … [Read more...]

Why Enterprises Need to Integrate Product Information and Marketing Content

Last fall, Forrester Consulting (a unit of Forrester Research) published a white paper – Bridge The Commerce/Content Divide – that discussed the importance of fostering greater collaboration between corporate marketing and e-commerce teams. The white paper was based on 153 online surveys and five in-depth interviews with web content and e-commerce … [Read more...]

The Growing Importance of Online Video Content

Advertising age

The April 13, 2015 issue of AdvertisingAge included a collection of articles dealing with the rising importance of online video content in the world of advertising and marketing. Several of the articles focused on the advertising opportunities provided by online video programming offered by companies like Netflix, Yahoo, and … [Read more...]

The Rise of Experience Marketing

Discover Experience Marketing

Sitecore, an ADAM strategic partner, recently published an e-book – Discover Experience Marketing – that provides important insights regarding the challenges and opportunities facing enterprise marketers. In the new e-book, Sitecore observes that there have been multiple waves of digital change over the past several years, driven by a … [Read more...]

ADAM Sync! Provides Insights on DAM and Product Confusion

Earlier this year, ADAM hosted our Sync! 2015 conference for our customers, business partners, and potential customers. Conference sessions were held in Ghent, San Francisco, and New York, and we’re delighted that altogether we had more than 400 attendees. Sync! allows us to share our vision regarding the evolution of marketing technologies in … [Read more...]

The State of Customer Relationship Management in B2B Companies

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During the fourth quarter of 2014 and the first quarter of 2015, Gleanster Research (in collaboration with Act-On Software) surveyed marketing professionals in 750 mid-sized business-to-business companies regarding the role of marketing in managing customer relationships across the entire customer lifecycle. Perhaps the most significant … [Read more...]