ADAM Software Partners with Brightcove

Ghent, Belgium and New York, NY, December 10, 2012 — ADAM Software today announced it has partnered with Brightcove (NASDAQ: BCOV) to provide an integrated solution to combine DAM video storage and video content services in the cloud.

With ADAM’s DAM-based Video Manager solution, due for release in early 2013, it will be possible to integrate and manage all video-related assets, including metadata, subtitling and audio files, while providing sophisticated file recognition facilities to quickly access the correct file. The integration with the Brightcove Video Cloud online video platform is expected to allow customers to further monetize, advertise, publish and obtain statistics on videos.

“Corporate videos are traditionally stored, cataloged and retrieved without any DAM-type control, with people often having to use different applications for functions such as sourcing, editing and publishing,” said Philippe Coulon, Head of Business Development at ADAM Software. “This creates common problems such as having to publish videos manually and simultaneously in various languages across different channels like Facebook, YouTube or corporate websites, while trying to ensure that only the latest, approved versions are used in each case.”

“There is rarely any central storage or management of files and no ability to search easily and quickly via taxonomy/classification or other methods,” continued Coulon. “This new partnership between ADAM Software and Brightcove is expected to lead to the creation of an integrated DAM solution and online video platform, which will be beneficial for multiple online video marketing use cases.”

Shiri Friedman, Senior Manager of Technology Partnerships at Brightcove, added, “This partnership introduces a variety of ways for organizations to improve workflow efficiency and measurement around their digital marketing initiatives. We look forward to working with ADAM Software and offering marketers a more integrated way to monitor, control and access their video-related data.”

About Brightcove Inc.

Brightcove Inc. (NASDAQ: BCOV), a leading global provider of cloud content services, offers a family of products used to publish and distribute the world’s professional digital media. The company’s products include Video Cloud, the market-leading online video platform, App Cloud, a pioneering content app platform, and Zencoder, a leading cloud-based media processing service and HTML5 video player technology provider. Brightcove has more than 6,100 customers in over 60 countries that rely on Brightcove cloud content services to build and operate media experiences across PCs, smartphones, tablets and connected TVs.


ADAM Software — Jan Dejosse — Marketing Manager –, +32 9 381 63 36

Brightcove Inc. — Shiri Friedman — Sr. Manager, Technology Partnerships –, +1 (617) 674 6518

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