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Does the following look familiar to you?
Does your agency see the time available for creative teams to create great campaigns, limited by vital yet tedious production tasks?
And are your customers asking to be tied into the project? In an ideal world, would they like to look over the designer’s shoulder?
And when your design is finally finished, does it differ strongly from the initial briefing? Having gone through several revisions, does the amount of files accumulate? Is revision management becoming a necessity?
Does your account manager, who is expected to be on top of the project, want a view on the status of the artwork at all time?
In communication with your customer, do you carefully watch on avoiding version conflicts? In approving the design, are you making sure that your customer views the design exactly as your designer does?
