Driving Cross-Channel Experiences with Intelligent Consumer Data:
An evolving approach to personalization throughout the customer journey
eTail West 2017 Enterprise Benchmark Report
WBR Digital partnered with ADAM Software, now an Aprimo Company, and ChannelAdvisor, to conduct a study of 136 enterprise retailers ($500 million or more in annual revenue) at the 2017 eTail West Conference. The results helped benchmark the industry’s maturity in terms of content strategy, channel complexity and personalization.
Read this report to learn how innovative retailers utilize intelligent data to:
- Improve personalization throughout customer journeys
- Increase sales with smart content
- Deliver engaging and consistent experiences