Independent research firm says ADAM meets high end media production needs
ADAM Software is said to offer an interesting DAM product with several differentiators
ADAM Software believes an open architecture, a documented API and a variety of functional modules are the best way to respond to the variety of business needs described in the latest research paper of Forrester (paper available at www.Forrester.com)
Forrester analyses in its paper relevant DAM players worldwide and describes ADAM as “a European alternative with differentiators.” Furthermore “Belgium-based ADAM offers a DAM product with several interesting differentiators, namely, its stated commitment to a highly documented, open architecture and integration with native product catalog management.”
Pieter Casneuf, Executive Partner of ADAM software says: “It is an incredible reward that our company and product is named in a research document of Forrester. We will continue to deliver to our customers world class software, allowing them to organize, control and optimize marketing processes. We are committed to our customers and will continue to listen to them for the features and modules to bring in the near future.”
Since the release of the 4.X version, ADAM Software has increasingly won attention in the market for digital asset management and marketing optimization. After the launch of 4.0 in July 2007, version 4.1 & 4.2 were brought in production, to allow our customers to take full advantage of the .NET platform. ADAM will continue to deliver new features to the market in short product cycles, and is set for the launch of 4.3 in early June.
