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DEINZE, December 18th, 2008 – ADAM Software (www.adamsoftware.net) launches ADAM DocMaker V.2.0, the ADAM web-to-print application that helps companies to reduce document costs and to manage their document localization workflows more efficiently. Register for the free webinars or have the ADAM DocMaker presented in a short movie at www.adamsoftware.net/docmaker
“ADAM DocMaker-users can easily switch from document mass production to highly targeted, customized marketing collateral. This boosts print marketing effectiveness significantly while ensuring brand consistency”, explains Pieter Casneuf from ADAM Software. “With our actual customer base, we see a need for highly controlled workflows for the localization of marketing materials. When a master document is produced in a creative setup, brand owners need several versions of the same master: by language, by region, by channel, ... DocMaker is the best way to have an easy setup of a local version.”
Rolling out a master document to localized or targeted versions can be a very cumbersome process: the complexity of nearly identical versions, with all different validations and approval cycles, typically generate a lot of manual work and heavy workload on a central level. With a controlled workflow, starting from DAM as the unique version of truth, and with easy to use browser interfaces on top of complex InDesign documents, ADAM DocMaker allows you to localize version without any specific knowledge of the graphical process, nor any expertise on InDesign.
Using DocMaker Studio, running on ADAM Engine and combined with Workflow Studio (www.adamsoftware.net/workflow) allows you to fully master the process, reduce the costs to a strict minimum and eliminate unnecessary validation cycles in the approval processes. Users will be able to only changes that information, needed to localize and allowed to be changed in a local version.
With ADAM DocMaker V2.0, the Master Documents and Master Templates are centrally controlled by the marketing and communication management. Localized interactions with the master document are managed through the ADAM security system, embedded in ADAM Engine 4.3. Management can follow up on all the parameters of executions by simple online dashboard control, using ADAM Workflow milestone blocks.
Request an ADAM DocMaker webinar to get an overview on the ADAM DocMaker benefits:
