ADAM 5

The explosion of rich-media content and new screen devices means unprecedented opportunities for delivering great customer experience. Businesses and consumers love rich media, but working with content in the multichannel world brings challenges:

• Tighter management of rich-media usage and bringing content explosion under control.
• Exploitation of new digital channels, especially the growth of tablet use, to integrate accurate product information with compelling brand messaging.
• Managing the growth in marketing complexity resulting from globalization, higher numbers of stakeholders and processes, and the need for marketing to integrate as an enterprise-level department.

The goal is simple – Great Customer Experience – but the hurdles are significant.

ADAM 5 is the only platform that responds to all of these challenges.

ADAM syncs brand management, product information and campaigns within a single platform that can network with agencies, subsidiaries, retailers and other third parties. It simplifies marketing operations so you excel at delivering great customer experience.

• Makes working with other networked marketing organizations simple, allowing you to connect and share with other entities using ADAM installations.
• Provides detailed data-gathering and reporting tools to better monitor marketing activity and efficiency, bringing enterprise-grade reporting to marketing.
• Guarantees accuracy and easy syncing of product information with brand collateral for your campaigns.
• Reduces time to market by centralizing your marketing operations across your company.
• Facilitates stakeholder uptake through intelligent search that makes working with large numbers of rich-media assets much easier.
• Ensures brand consistency through centralized control and approval of assets and versions.
• Makes producing multilingual and multicultural content easy with comprehensive localization options.
• Integrates easily with enterprise IT infrastructures.
• Is built to be scalable and adaptable to safeguard your software investment.

A Publish/Subscribe architecture lets you sync multiple instances of ADAM across networked marketing organizations. Working with your agency or other stakeholders is as simple as working on your own ADAM installation.

Data Warehousing offers everything you need for data mining, visualizations, detailed reports and sharing system data.

• Configurable: Expose data of any records, classifications, users, files, fields, etc.
• Scalable: Able to expose multiple servers and databases.
• Effective & efficient: Incredibly fast! No sluggish data retrieval.
• Adaptable: Retrieved data can sync with all reporting tools, including Microsoft Excel®.
• Beyond the silo: Create as many warehouses as you need to group your ADAM data into useful sets.

Search improvements make finding a needle in a haystack as easy as shooting fish in a barrel.

• Predictive Search: More powerful than simple “type-ahead” suggestions, ADAM predicts what you need and is already sorting and retrieving results – including user-specific criteria – even as you type.
• Faceted: Order, sort and eliminate using highly customizable filters that show results the way you want them.
• Sort by Relevancy: Oldest, newest, alphabetical – they’re useful, but ADAM also understands what’s most relevant to you.
• Advanced Queries: Drill down deep or work backwards and save queries from results.

Gorgeous and intuitive new user interface, with a focus on simplicity that will drive adoption of ADAM 5 amongst potential users and facilitate work with great organizational features like Spaces.

Integration with enterprise systems and an extensive suite of unique applications that sync product content management (PCM) and brand information (DAM), localize content, produce catalogs, enable video and campaign management and much more, including the best collaboration and workflow capabilities in the industry.