ADAM Software is cited as a Strong Performer by Independent Research Firm

(posted: 14/05/2012)

ADAM Software has been rated as a Strong Performer in a report by Forrester Research, Inc., The Forrester Wave™: Digital Asset Management For Customer Experience, Q2 2012. ADAM Software received the highest score possible for “Workflow, approval, and business process support” as well as “Product roadmap and strategic direction” in a field of top DAM-industry players, where "vision and thought leadership" were among the inclusion criteria.

This recognition from one of the industry's most respected Independent Research Firms adds to the already impressive list of ADAM Software's accolades.

Says Pieter Casneuf, CEO at ADAM Software: "We are delighted to receive what we consider to be such strong ratings in Forrester Research's Wave report. In only five years, ADAM Software has made the meteoric leap to industry thought leader for rich media management. DAM is the essential foundation of any Customer Experience Management (CXM) offering, and ADAM's unique strengths enable it to seize on evolving opportunities in a market the Forrester report describes as 'immature' and 'in flux'."

The Forrester report makes particular reference to ADAM Software’s strategic vision, stating: “ADAM Software’s strategy is a key area of strength; it has a comprehensive, forward-thinking vision to use DAM as a backbone part of a CXM and marketing execution ecosystem.”

ADAM's unique features are well set to continue this trend towards CXM market leadership:

  • Strong support for Online and Offline channel solutions allows ADAM to straddle traditional and evolving media with ease.
  • PIMS integration means products and product-related collateral are managed from a single source, providing a solid, organized base for building campaigns.
  • An intuitive BPMS brings advanced process automation to your workflows.

ADAM also leads the trend towards MULTI distribution, with support for multi-channel, multi-screen, multi-lingual, and multi-region delivery - it's built into the very core of ADAM, enabling maximum customer experience in the online world.

ADAM Software believes that receiving the highest score possible for “Product roadmap and strategic direction” bodes extremely well for future developments and growth. In conjunction with world-class software, ADAM Software is engaged in rapid global expansion, including new offices in the USA, and is constantly expanding its Partner Network, most recently to include big-name players like EPAM, iGATE and ValueLabs.

Click here to read The Forrester Wave™: Digital Asset Management For Customer Experience, Q2 2012 Report

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