ADAM Software releases ADAM Teamwork – allowing best-of-breed cross-media annotation and proofing
ADAM Software’s new easy-to-use Teamwork enables stakeholders to annotate, comment and approve any type of files, including images, video, audio, and text.
On August 8, 2012 Software has released ADAM Teamwork, providing an easy-to-use yet powerful tool for cross-media annotation, proofing and approval of all rich media file types. The launch comes three months after the announcement of a partnership with ConceptShare, which has allowed the development of sophisticated, cross-media collaboration solutions that enable marketing professionals in all sizes of organization to communicate better when dealing with media files.
Teamwork increases marketing communication efficiency, agility and security. It offers improved team collaboration capabilities for ADAM products via a ready-to-use user interface that requires zero additional training.
“As pressure continues to produce campaigns within ever tighter budgets that are consistent across multi-channels, so it becomes increasingly important for all elements of the marketing chain to operate effectively,” says Pieter Casneuf, ADAM Software Chief Executive Officer. “To achieve this, marketing managers and teams need to collaborate efficiently on content review for all types of files.”
The growing number of external stakeholders and the multiplication of file formats are just two of the issues marketing managers encounter where a cross-media collaboration tool is vital. Teamwork Studio provides the solution from within a secure environment. It reduces significantly the previously labor-intensive task of proofing rich-media assets, and simplifies the job of meeting customers’ demands for fast, consistent, multi-channel campaigns.
Petra Tant, Product Manager at ADAM Software, adds, “Unlike other proofing/approval software options on the market, Teamwork is designed specifically to match the precise requirements of marketing managers handling cross-media campaigns, rather than print-related tasks. Also, the availability of ‘workflow blocks’ means that Teamwork makes it straightforward to create and integrate tasks and people (collaborating in parallel or individually) within the approval cycle. Designers, legal experts, client personnel etc. can all get involved and each person can now be allocated specific capabilities in regards to alterations or sign off of work.”
Teamwork also provides a detailed audit trail of all annotations and approvals regardless of the media format - e.g. text, images, audio, video, etc. Video even shows frame-by-frame annotations. It is a true marketing-oriented tool, unique in its ability to streamline communication when discussing and annotating concepts.
For modern marketing departments working in a multi-stakeholder, multi-channel world, Teamwork simplifies greatly the process of obtaining opinions on assets and campaigns from individuals or groups.
To read more about Teamwork, please visit the product page on the ADAM Software website:
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