ADAM PIMS 3.0 connects Product Management with Marketing throughout the global enterprise

(posted: 31/01/2012)

Groundbreaking new features in ADAM PIMS 3.0 enable enterprises to connect Product Management and Marketing - ensuring powerful organization and maximum impact for products delivered to the global marketplace.

GHENT, January 31, 2012 - ADAM Software today released ADAM PIMS 3.0, a major new version of its enterprise-level Product Information Management System (PIMS), announced at Media Intelligence 2012 last week. With this release - comprising PIM Studio and PIMS API - enterprises gain groundbreaking tools that deliver powerful organization and maximum marketing impact for products in the global marketplace.

ADAM PIMS 3.0 allows users to create global product promotions for multiple channels while integrating fully with existing enterprise IT architectures. PIMS 3.0 updates products and offers quickly and consistently, while maintaining the perfect balance of control and adaptability for local market needs. PIM Studio provides a web-based UI service for product information management, and PIMS API makes available an API to adapt PIMS 3.0 to precise enterprise needs.

“When researching and developing PIMS 3.0,” says Petra Tant, Product Manager at ADAM Software, “we noticed a critical gap in enterprise IT architectures: the ability to connect Product Information Management and Marketing efficiently for a global, multi-channel world. We made it our number one goal to close that gap and PIMS 3.0 is the result.”

PIMS 3.0 today delivers incredible versatility and speed in how you organize and market your products across the globe. Products updated at HQ are instantly updated across all markets, ensuring essential product information is always synced and accurate. At the same time, local product managers get the freedom they need to tailor offerings for their specific cultures, languages, currencies, seasons, etc. allowing them to choose exactly how they deliver products and bundles to market.

Highlights of PIMS 3.0 include:

• Centralized product information that interconnects and synchronizes Product Management and Marketing teams.
• Powerful inheritance features for rapid but controlled viral updating of product information across the globe, bringing faster time-to-market and better information consistency.
• Flexibility to create localized product offerings.
• Global/Local control for regional variation, including time-based rollouts.
• Product management in terms of regions, seasons, channels etc.
• Adaptability for enterprises to catalog and classify products through PIMS API.
• Tools to power all marketing channels, from automatically published catalogs to mobile devices and eCommerce.
• Scalability to store any additional product-based information in any format - pictures, 3D drawings, videos, data sheets, etc.
• Integration with ADAM Workflow Studio, providing approval cycles and options for in-built tracking and measurement.
• The ability to create complex many-to-many relationships between products.

With ADAM PIMS 3.0, ADAM Software has redefined PIMS. The powerful combination of centralized control and local adaptability brings exiting new possibilities to how enterprises organize and market their products in the global, multi-channel world.

Visit the ADAM PIMS 3.0 page on adamsoftware.net, to read more and download the product sheet: http://www.adamsoftware.net/en/what-we-do/software-products/studios/pims3/

See ADAM PIMS 3.0 in action in a live webinar on February 16th. Click here to sign up.

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About ADAM Software

ADAM Software is a global provider of media workflow and marketing technology software. We offer enterprises the ability to manage, structure and deliver media between people, processes and systems. Working with our partners enables us to implement our software globally while providing workflow solutions to all types of enterprises. What drives us is a passion to organize media intelligently, making it easier and more accessible to everyone.

ADAM - Media Intelligent

More info: www.adamsoftware.net

Contact: Jan Dejosse - jan@adamsoftware.net - tel : +32 9 381 63 36