New technologies have created a new world of marketing and have led to an increased importance of marketing activities within the enterprise.
With these changes, comes new pressure on CMOs to show greater responsibility and results in the world of rapidly evolving marketing challenges such as globalization, online media distribution, process-based organization, and cross-channel communication.
The best way to achieve this will be for CIOs to enter the fray and help Marketing automate and integrate its business processes into the wider enterprise. This will require CIOs and CMOs to work together in implementing next-step technology - Marketing and Media Execution Platforms (MEP).
In this white paper, ADAM Software's Pieter Casneuf (CEO) and Philippe Coulon (Business Development) explain how, why and when you should be moving to MEP.
Get the "Why CIOs are increasingly interested in DAM" white paper.