The DAM, What's Next? whitepaper was written to provide an overview and road-map for the evolution of Digital Asset Management (DAM) systems.
DAM is fast-becoming a critical component for many enterprise-level marketing and media producers. Today it is used to manage digital assets and prepare them for distribution to the explosion of digital devices on the market through new and existing channels. The tools required to communicate effectively in this multi-channel world are developing rapidly and look set to become the cornerstone of a new age of marketing where Marketing Execution Platforms (MEPs) manage and intelligently deliver content that consumers desire by responding to user profiles and social network behavior.
This whitepaper addresses the open question as to how far this evolution in the interaction between consumers and marketing/media can go, and other critical issues for understanding DAM in the 21st century.
Get the DAM, What's Next? whitepaper