Total Economic Impact© Study Of ADAM Software — Digital Asset Management
A commissioned study conducted by Forrester Consulting on behalf of ADAM Software examines the total economic impact and return on investment (ROI) enterprises may realize by deploying ADAM’s digital asset management solution. ADAM’s solution is a digital asset management platform that aims to support an end-to-end rich-media supply chain by providing the ability to manage, structure, and deliver assets between people, processes, and systems.
The study illustrates the financial impact of deploying ADAM’s solution at a large US-based marketing agency with more than 2,000 employees. The organization, which is part of an even larger group, offers direct marketing services, including a fairly broad technology data solutions component.
The client explained that ADAM not only provided digital asset management capabilities but also served as a platform that allowed the agency to build a marketing collaboration portal that included such functionality as marketing resource management, direct mail, and print output. The client also stated that ADAM’s high-end workflow capabilities were key to the success of the implementation and that the agency was able to extend those capabilities even beyond rich-media assets to help manage marketing campaign workflows.
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