Over the past few years, I’ve written several posts discussing the importance of interoperability for marketing technology solutions generally, and for DAM solutions specifically. Today, there aren’t many marketing technologies that operate in isolation, and enterprise marketers are recognizing that it’s the overall marketing technology “stack” … [Read more...]
From Rich Content to Rich, Shoppable Content
Digital technologies are driving massive changes throughout the business world, but no sector has been impacted more than the retail industry. According to data from the U.S. Commerce Department, ecommerce sales in the U.S. reached $394.86 billion in 2016, and eMarketer recently estimated that global online purchases will grow to $4.058 trillion in … [Read more...]
Why DAM Interoperability is Essential
In its latest vendor landscape report covering digital asset management, Forrester Research identified five factors that will disrupt the DAM market as it evolves in 2017. One of the factors highlighted by Forrester was integration. The ability to easily integrate a DAM solution with other technology applications has become critical because of the … [Read more...]
Why Companies are Missing the Mark on Digital Customer Experiences
For the past several years, enterprise marketers have been laser focused on improving customer experiences. The annual digital trends surveys by Econsultancy and Adobe have repeatedly shown that improving customer experiences is one of the top strategic priorities for enterprise marketers. Virtually all kinds of large enterprises are … [Read more...]
The Continuing Growth of DAM in the Cloud
Forrester Research recently published its latest vendor landscape report covering digital asset management solutions. The Forrester report provides detailed profiles of 29 DAM solutions, including ADAM (now part of Aprimo). If you are thinking about acquiring a new DAM solution for your organization, this report will be a useful resource, and you … [Read more...]
The Attitudes and Practices of Marketers at B2C Product Companies
Twice each year, Dr. Christine Moorman, a professor of business administration at Duke University’s Fuqua School of Business, conducts an in-depth survey of senior marketing leaders based in the United States. The CMO Survey is supported by Deloitte, the Fuqua School of Business, and the American Marketing Association. The CMO Survey reports … [Read more...]
Driving Cross-Channel Experiences with Intelligent Consumer Data: An evolving approach to personalization throughout the customer journey
By building relationships through contextual commerce, brands can enhance their customer relationship efforts and uncover what consumers want as they drive sales. WBR Digital partnered with ADAM Software, now an Aprimo Company, and ChannelAdvisor, to conduct a study of 136 enterprise retailers ($500 million or more in annual revenue) at the 2017 … [Read more...]
Research Reveals the Four Key Components of Effective Personalization
There’s no longer any doubt that marketers in virtually all kinds of business enterprises view delivering outstanding customer experiences as their preeminent strategic objective. In the 2016 Digital Trends Quarterly Intelligence Briefing by Econsultancy and Adobe, surveyed marketers identified optimizing the customer experience as a top focus area … [Read more...]
Webinar Discusses How Agencies Can Automate Operations and Drive Growth
Competition among advertising agencies, particularly those that serve large enterprise clients, has become increasingly intense over the past few years. This heightened competition has been caused by several factors, including the shift to digital marketing methods and channels, the widespread adoption of content marketing, and the growing … [Read more...]
More Evidence that Mobile-Friendly Content is Critical for Retailers
PwC recently published the findings of its Total Retail 2016 Survey. This was a significant research study that consisted of a survey of nearly 23,000 global consumers spanning five continents and 25 countries or territories. The PwC survey report contains a wealth of valuable information for retailers and other enterprises that sell directly or … [Read more...]
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