Investing in a new digital asset management solution is a significant decision for most enterprises, and in most cases, the proponents of the new DAM solution will be required to prepare a business case in order to convince enterprise leaders to move forward with the investment. A complete business case will include a financial analysis designed … [Read more...]
Keys to a Successful DAM Implementation – Build the Business Case
Forrester Research recently published a report that describes six best practices for a successful DAM implementation. Forrester contends that many enterprises fail at their DAM implementation because they don’t commit adequate funding to their DAM system. Therefore, Forrester recommends that the proponents of a new DAM system build a comprehensive … [Read more...]
Four Key Attributes of Interoperability
Over the past few years, I’ve written several posts discussing the importance of interoperability for marketing technology solutions generally, and for DAM solutions specifically. Today, there aren’t many marketing technologies that operate in isolation, and enterprise marketers are recognizing that it’s the overall marketing technology “stack” … [Read more...]
From Rich Content to Rich, Shoppable Content
Digital technologies are driving massive changes throughout the business world, but no sector has been impacted more than the retail industry. According to data from the U.S. Commerce Department, ecommerce sales in the U.S. reached $394.86 billion in 2016, and eMarketer recently estimated that global online purchases will grow to $4.058 trillion in … [Read more...]
Why DAM Interoperability is Essential
In its latest vendor landscape report covering digital asset management, Forrester Research identified five factors that will disrupt the DAM market as it evolves in 2017. One of the factors highlighted by Forrester was integration. The ability to easily integrate a DAM solution with other technology applications has become critical because of the … [Read more...]
Why Companies are Missing the Mark on Digital Customer Experiences
For the past several years, enterprise marketers have been laser focused on improving customer experiences. The annual digital trends surveys by Econsultancy and Adobe have repeatedly shown that improving customer experiences is one of the top strategic priorities for enterprise marketers. Virtually all kinds of large enterprises are … [Read more...]
The Continuing Growth of DAM in the Cloud
Forrester Research recently published its latest vendor landscape report covering digital asset management solutions. The Forrester report provides detailed profiles of 29 DAM solutions, including ADAM (now part of Aprimo). If you are thinking about acquiring a new DAM solution for your organization, this report will be a useful resource, and you … [Read more...]
The Attitudes and Practices of Marketers at B2C Product Companies
Twice each year, Dr. Christine Moorman, a professor of business administration at Duke University’s Fuqua School of Business, conducts an in-depth survey of senior marketing leaders based in the United States. The CMO Survey is supported by Deloitte, the Fuqua School of Business, and the American Marketing Association. The CMO Survey reports … [Read more...]
Driving Cross-Channel Experiences with Intelligent Consumer Data: An evolving approach to personalization throughout the customer journey
By building relationships through contextual commerce, brands can enhance their customer relationship efforts and uncover what consumers want as they drive sales. WBR Digital partnered with ADAM Software, now an Aprimo Company, and ChannelAdvisor, to conduct a study of 136 enterprise retailers ($500 million or more in annual revenue) at the 2017 … [Read more...]
Research Reveals the Four Key Components of Effective Personalization
There’s no longer any doubt that marketers in virtually all kinds of business enterprises view delivering outstanding customer experiences as their preeminent strategic objective. In the 2016 Digital Trends Quarterly Intelligence Briefing by Econsultancy and Adobe, surveyed marketers identified optimizing the customer experience as a top focus area … [Read more...]
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