By building relationships through contextual commerce, brands can enhance their customer relationship efforts and uncover what consumers want as they drive sales. WBR Digital partnered with ADAM Software, now an Aprimo Company, and ChannelAdvisor, to conduct a study of 136 enterprise retailers ($500 million or more in annual revenue) at the 2017 … [Read more...]
Research Reveals the Four Key Components of Effective Personalization
There’s no longer any doubt that marketers in virtually all kinds of business enterprises view delivering outstanding customer experiences as their preeminent strategic objective. In the 2016 Digital Trends Quarterly Intelligence Briefing by Econsultancy and Adobe, surveyed marketers identified optimizing the customer experience as a top focus area … [Read more...]
Webinar Discusses How Agencies Can Automate Operations and Drive Growth
Competition among advertising agencies, particularly those that serve large enterprise clients, has become increasingly intense over the past few years. This heightened competition has been caused by several factors, including the shift to digital marketing methods and channels, the widespread adoption of content marketing, and the growing … [Read more...]
More Evidence that Mobile-Friendly Content is Critical for Retailers
PwC recently published the findings of its Total Retail 2016 Survey. This was a significant research study that consisted of a survey of nearly 23,000 global consumers spanning five continents and 25 countries or territories. The PwC survey report contains a wealth of valuable information for retailers and other enterprises that sell directly or … [Read more...]
Eliminating Content Review and Approval Bottlenecks
Content has become vital to marketing success for enterprises in virtually all industries. As a result, the volume of content that marketers must develop and manage is growing dramatically, and the pace of content development is also increasing rapidly. Content review and approval processes are a fact of life in most enterprises, and they can be … [Read more...]
An Updated Discussion of ADAM Scalability
The acquisition and implementation of enterprise-level marketing software involves a substantial commitment of time, effort, and financial resources for any large organization. The individuals responsible for selecting such software must consider several factors, but ultimately the decision comes down to answering two questions: Does the … [Read more...]
Keys to a Successful DAM Implementation – Build an Effective Metadata Model
In the discipline of digital asset management, it’s often said that metadata is what transforms a digital content file into a digital content asset. The point of this truism is that digital content files will only have significant value for an enterprise if they can be found and used. All true digital asset management software … [Read more...]
Keys to a Successful DAM Implementation – The Implementation Plan
As enterprises increasingly rely on rich content to fuel their marketing efforts, many are turning to digital asset management technology solutions to help them manage rich content resources effectively. DAM is now a critical component of the marketing technology ecosystem, but many firms are not reaping the full benefits that a robust DAM solution … [Read more...]
The Bottom-Line Impact of Great Customer Experiences
Over the past few years, numerous research studies have shown that customer experience has become a vital source of competitive advantage for enterprises in virtually all industries. Studies have also shown that most enterprise marketers now view improving the customer experience as a top strategic priority. Several studies have also sought to … [Read more...]
New Insights on the State of Digital Content
Altimeter (a Prophet Company) recently published a report that provides important insights about how companies are using content to achieve business goals, what content challenges they are facing and what technologies they are investing in to improve content operations. The 2016 State of Digital Content report was based on a survey of 518 … [Read more...]
- 1
- 2
- 3
- …
- 29
- Next Page »