In recent years, DAM has evolved from being a static content repository, to an integral component of an enterprise’s marketing ecosystem. Most DAMs now shorten creative workflows, accelerate content delivery and improve omnichannel brand consistency. For instance, advanced metadata features help DAM administrators ensure assets can be easily found by business users. Automated workflows enable seamless collaboration between creatives, marketers and external partners such as agencies. And enterprises can now use DAM to publish content consistently across channels too.
But where is DAM heading? It’s being impacted by trends including convergence, artificial intelligence, analytics and others. What can DAM users expect?
Join Forrester analyst Nick Barber on March 30th as he outlines:
- Key DAM trends
- How these trends impact DAM users
- How users can embrace them
All registrants will receive a copy of Forrester’s 2017 DAM vendor landscape report after the webinar.
How to Embrace the Trends Disrupting the DAM Market
Thursday, March 30 at 10am CDT / 11am EDT / 5pm CEST
We hope you can join us. If you have any questions regarding this webinar, please contact us.