Ghent, Belgium, and New York, New York
April 8, 2013 — Marketing departments are faced with a do-or-die choice. The line between brand and product information has been blurred by consumer interaction with screen devices. Today’s consumers want on-screen interaction with adaptive, rich-media and live product information in real time. Marketing departments with the technology in place to deliver this customer experience will thrive; the others will fall by the wayside.
Released today, this white paper – Brand and Product Must Blend for Rich-Media Customer Experience – brings new insight into how marketing must embrace evolving technologies to deliver great customer experience. Screen types, most notably tablets, are evolving rapidly and creating new consumer expectations. Today’s online shopper wants not just great deals but also great, rich-media, personalized product experiences. Satisfy this need by exploiting tablets, mobile devices and other screen technologies, and increased sales revenue will follow.
This white paper explains how the only viable and efficient way to achieve this level of customer experience is through a blending of DAM (Digital Asset Management) and PCM (Product Content Management) technologies to exploit a world of evolving screen types.
Brand and Product Must Blend for Rich-Media Customer Experience is one of a series of marketing technology white papers written by Pieter Casneuf, CEO of ADAM Software and marketing technology industry maven. To download this new white paper and others, follow this link: http://admso.fr/11OcytV